E-Commerce Monitoring
Comprehensive web data mining across travel & domestic retail markets
Data Capture
Our automated web data extraction techniques provide efficient and effective snapshots of data for a given web source. Due to the timely manner of this procedure we offer weekly or monthly snapshots of web sources as tailored to our clients' needs.
General Consolidation
When raw data from multiple web sources is consolidated, it becomes meaningful intelligence. Our category determination techniques enable regular updates of data consolidated from a multitude of web sources, developing new insights to existing data.
Surgical Tracking
We rely on a mix of human intervention & AI to surgically track target products. Our system learns which target product should be matched to which master product depending on its unique SKU, along with other attributes, according to business rules customised to a certain category of web source.
Hotspot Exploration
E-Commerce is an ever growing industry whose techniques and practices vary geographically. By regularly scraping specific web sources we can explore these variations and monitor trends in the “hotspot” areas.
Data Capture
The TR industry holds a unique market advantage - one which is maintained by discretion and confidentiality. As web data grows, there is a multitude of readily available information at our fingertips for both the Travel Retail and Domestic Retail market – which when used conjunctively, becomes a trustworthy source of intelligence. Through the use of our customised automated web data mining tools we capture data across a pool of predetermined web sources at any given time. Each raw data snapshot captured provides accurate information regarding brands, pricing, product ID's, product specifications, images, stock, and more. This service solves the monotonous issue inherent to big data of large scale extraction, amongst many others.
General Consolidation
When raw data from multiple web sources is consolidated it becomes meaningful business intelligence. Our category determination techniques enable regular updates of data consolidated from a multitude of web sources, generating new insights to existing data. This is a reliable, easy way to monitor the market and gain a competitive advantage, with some popular use cases being price comparison, strategy development, affiliate sites, and decision making. (semantic analysis?)
Surgical Tracking
We provide clients with data surrounding a list of specific products to be monitored. Using the aforementioned web data extraction technologies, we extract this data through the use of automated systems. In order to consolidate the plethora of web sourced data, we initially match each target product to its relative master product in our own catalog of monitored products. Many products carry a SKU code which is often specific to the web source, however, is sometimes common across multiple web sources. Through the use of AI, our system learns which target product should be matched to which master product depending on this SKU, along with other attributes, according to business rules customized to a certain category of web source. This enables our clients have access to otherwise in-accessible intelligence for highly efficient and effective E-Commerce monitoring.
Hotspot Exploration
E-Commerce is an ever growing industry whose techniques and practices vary geographically. By regularly scraping geographically grouped web sources we can explore these variations and monitor trends in these “hotspot” areas.